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Firms increasingly looking to recruit, study shows

28 March 2012

Firms increasingly looking to recruit, study shows Posted by Editorial team

There has been an increase in the number of organisations intending to hire new staff, it has been revealed.

February's JobsOutlook report from the Recruitment and Employment Confederation (REC) showed 62 per cent of employers were planning to take on additional permanent personnel in the next three months and 57 per cent expected to do so in the longer term.

Meanwhile, employer confidence rose to a 12-month high and the vast majority of organisations said they were not intending to reduce their workforce.

As many as 32 per cent of firms said they were planning to keep their headcount the same in the next three months, while 42 per cent claimed they would be maintaining the number of staff on their payroll in the longer term.

Roger Tweedy, director of research for the REC, stated: "Overall business and consumer confidence, although still fragile, also seems to be picking up."

But while he described the rising recruitment intentions as "clearly a positive sign", the expert noted it was no guarantee this state of affairs will continue.

"Last year, employer confidence began to build at this time only to fall away sharply over the summer, so it is still early days," he highlighted.

"However, there are signs that the current momentum in the jobs market will be more durable this time round," the expert said.

The report also showed a rise in the number of employers planning to hire agency staff, with 31 per cent intending to take on more temporary personnel over the next quarter and 26 per cent planning to do so over the longer term.

It was noted that this shows the Agency Workers' Regulations, which came in six months ago and obligate companies to provide better pay and benefits to temporary staff, have not dampened demand for such employees.

HR professionals looking for extra staff may be considering using online recruitment systems to find the right candidate and, indeed, advertising vacancies on the internet can be profitable.

However, professionals social media speaker at Philip Calvert warned companies if they are going to use networking platforms like Twitter and Facebook to take on staff, they should do it in the right way.

"You just see recruitment firms on Twitter banging out job after job and a lot of people say to me 'who wants to follow recruitment firms anyway - unless you are looking for a job?" he remarked.

"The whole point of social media is to interact and engage in conversation," Mr Calvert explained, encouraging recruitment professionals to use social media sites "to build their own reputation online, to build conversations [and] to be friendly and approachable".

It is because they simply list job vacancies that most employers are finding such networks ineffective, he added.

Indeed, a recent survey by hiring agency Robert Half found 70 per cent of human resource directors recently said they did not think social media sites worked for recruitment, or were unsure if they did, while 63 per cent considered it unlikely that internet profiles will replace CVs in the future.

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